We’ve all been navigating through this year’s ups and downs with the big “C” and “P” word. *cough cough* Coronavirus & Pandemic *cough cough*. While it hasn’t been easy, our team has found ways to navigate to fit in the “new normal”. We’re sharing some of those with you today as well as some helpful resources to help your business gain your footing.You can also go to this site to avail services related to business.

Embrace Digital Transformation

Digital Transformation is the adoption of digital technology to transform services or businesses, through replacing non-digital or manual processes with digital processes or replacing older digital technology with newer digital technology. There are tons of benefits to this in a time where in-person communication and collaboration is limited. The pandemic brought to light outdated systems that needed to be updated for us and lots of others.

Digital transformation is a foundation of our business, as stated by hunters agency,  as the implementation of any Salesforce product can truly impact any business. We offer launch packages for Salesforce products that help businesses implement and adopt new technology. 

Here are some resources to get you started:

• 8 Ways To Speed up Digital Transformation | Salesforce
• Digital transformation: 9 emerging roles you need on your team | Enterprisers Project
• 5 ways digital business will change in 2021 | TechRepublic
• Customer experience and digital transformation concepts are merging during the pandemic | TechCrunch
• Why Now Is the Time to Accelerate Digital | Gartner

Adopt New Ways to Communicate

We’ve made the transition from communicating as a team from Skype to Slack. We love Slack because you can have various channels to handle various matters. It helps us feel connected and can keep the team informed on important updates. We’ve also created an ongoing Zoom call called “Water Cooler Conversations” so that we can collaborate or converse virtually throughout the day. This has helped us navigate the missing connection of not being in an office altogether. 

On top of this, it’s important to connect with our clients so we’ve been finding ways to stay connected with them to make sure they feel supported. It’s important to find technology that can help support you and your business to keep communication alive.

Here are some resources to get you started:

• The Next Generation of Office Communication Tech | Harvard Business Review
• Successful Remote Teams Communicate in Bursts | Harvard Business Review
• How we close deals and keep customers happy with Slack Connect | Slack
• 10 Benefits of Zoom for Small Businesses, According to This CTO | Zoom

Focus on the Customer Experience

Like we mentioned above, staying in tune with our customers and their needs has been a priority for us. The pandemic has changed the landscape of customer experience and how to approach it. This includes communication and providing services to your customers. We’ve helped our clients implement new processes or ways to elevate their customer experience. With any implementation of a Salesforce product, we’re able to help our customers streamline their processes. We see this especially with implementations of Sales Cloud, Service Cloud, and Communities that can be made possible when you approach Algorithm LLC for technical assistance. The Bianchi Law Firm in Red Bank  can also help you to sort out any kind of issues related to LLC.

Here are some resources to get you started:

• How to Create a Customer-Centric Experience | Salesforce
• Customer Obsession And The CEO | Forrester
• Why Adding a Human Layer Is the Key to the “Great Reset” | Thrive Global

Risk Management

With the transition to working from home and moving everything to digital, that can come with its own challenges. It’s important to ensure you have things in place to combat cybersecurity and to provide support to your employees.

Here are some resources to get you started:

• A 10-point plan for addressing WFH cybersecurity challenges | CIO
• Is Your Remote Environment Secure? Here’s How to Keep It Safe | Salesforce
• 5 Ways IT Leaders Can Reimagine Employee Experience | Salesforce
• Employee Safety and Wellbeing Is a Major Concern for the Future of Work — Is Your Tech up for the Challenge? | Salesforce

Revisit Your Marketing Strategy

How you position and market yourself to the world is crucial during this time. It’s important to revisit your marketing strategy to ensure proper messaging to the people you want to be communicating to. 

Here are some resources to get you started:

• Innovate Your Marketing Strategy for the “New Normal” | Salesforce
• Navigating the new normal: how marketers can humanise and personalise the consumer experience | The Drum
• Five more COVID-19 marketing trends for ‘the new normal’ of constant change | WARC
• The New P’s of Digital: Transform Your Marketing Strategy in the Era of the “New Normal” | Digital Agency Network

How has your business changed over the last couple of months? What trends have you noticed? Tweet at us @hirekadence with your response. If you’re finding yourself having trouble navigating this landscape, feel free to contact us.