It’s that time of year again. As #SalesforceOhana, you know that I’m referring to Dreamforce 2019! It will be my 3rd visit to Dreamforce, and I am especially excited about San Fransico weather, Fleetwood Mac, and all of the sessions.
With all the action at Dreamforce across the city, it’s easy to get distracted. I like to make a loose agenda to get the most out of my time there. This year on my agenda are mostly sessions about Field Service Lightning, Salesforce CPQ, Pardot, and Einstein Analytics. Here are the sessions I’m most looking forward to – Hope to see you there!
Field Service Lightning
- Transform On-Site Service for SMB with Field Service Lightning
Thursday, November 21, 2:30 PM – 2:50 PM Marriott Marquis, Golden Gate – Sequoia Theater
Do you have a mobile workforce or are you looking to scale your business through mobile workers? Do you schedule resources, whether it’s your own employee or a contractor? How do you extend service out in the field? Join us and learn how Field Service Lightning is connecting every mobile employee, transforming on-site service.
- Service Keynote: The New Age of Human-Centric Service
Thursday, November 21, 1:00 PM – 2:00 PM Moscone North, Hall F | Keynote Room
Great customer service is founded on building trusted customer relationships. But today, as support requests increase and customer expectations heighten, companies are struggling to deliver quality customer service at scale – often sacrificing the personal touch in favor of closing cases quickly. So, how can companies achieve the best of both worlds? By using the world’s #1 service platform and our latest innovations in artificial intelligence, automation, connected customer engagement, and field service to create a complete view of the customer and deliver support that is personalized, reliable, and effortless. Join us to see how Trailblazers like Southwest, John Hancock, Pilot Flying J, and Bitty & Beau’s Coffee are delivering Human-Centric Service that’s taking CSAT to new heights.
- 5 Signs It’s Time For CPQ
Thursday, November 21, 8:15 AM – 8:35 AM Marriott Marquis, Golden Gate – Expedition Theater
Good news, your business is growing. Not-so-good news, it’s also out-growing the methods and tools you have in place. Whether you are an Enterprise business or a SMB, it’s time to transform. But how do you even start? Join us to hear from PagerDuty about the five signs they saw in their business that led them to CPQ. You’ll learn how to solve for major sales related challenges, as well as how automated solutions can help you scale your business.
- Salesforce CPQ Best Practices from Founder
Thursday, November 21, 1:30 PM – 2:10 PM Moscone West, Room 2009
Join CPQ experts formerly of SteelBrick (now Salesforce CPQ & Billing) as we share secrets for Quote-to-Cash success. Learn how to avoid painful implementations as we reveal common pitfalls and mistakes. Hear best practices for maintaining CPQ, Billing and other complex Salesforce apps to get the most out of your investment.
- How To Power Your B2B Marketing with Artificial Intelligence
Thursday, November 21, 9:00 AM – 9:40 AM Palace Hotel, Ralston Room
Artificial Intelligence is transforming B2B Marketing at every level. Join the Pardot Einstein product management team to learn what Pardot Einstein is and how you can use both existing and upcoming Pardot Einstein features to improve your marketing efficiency, accuracy, and measurement. We will discuss Pardot Einstein Behavior Scoring, Pardot Einstein Campaign Insights, Einstein lead scoring, and upcoming Pardot Einstein features and how you can implement and use these features to optimize your B2B marketing strategies.
- How Salesforce Uses Pardot
Tuesday, November 19, 5:00 PM – 5:40 PM Palace Hotel, Ralston Room
Have you ever wondered how Salesforce does marketing? Get a behind-the-scenes look at how we think about marketing campaigns and use our own technology, Pardot, to find and nurture leads, close more deals, and maximize marketing ROI. This session is great for B2B marketers looking to develop a best-in-class marketing automation strategy.
- How Einstein Analytics Customers are Creating Intelligent CRM Experiences
Tuesday, November 19, 4:00 PM – 4:40 PM Marriott Marquis, Yerba Buena Salon 8
Einstein Analytics and Einstein Discovery help drive intelligent decisions across the entire customer lifecycle, from lead gen through retention. Join us for a customer panel where we’ll learn how ZoomInfo, Allegis, and other companies are deploying these artificial intelligence products within their organizations. They’ll discuss their use cases in depth and share best practices for embedding insights in Salesforce and achieving adoption.
Dreamforce 2019 takes place on November 19-22, 2019. There are over 2,700 sessions that are all given by folks like you and me – consultants and end-users. So my best piece of advice for first-time attendees is don’t try to attend every single session, and make sure to have some downtime between sessions. Enjoy San Francisco!