Every year, Salesforce hosts the largest software conference in the U.S., Dreamforce. This year we are so excited to attend and hear from inspirational and informative keynotes, network with fellow trailblazers (and attend musical performances!) to brush up on our Salesforce skills.
With over 3,200 sessions from a wide array of topics it is impossible to attend all, and very difficult to decide which sessions are the most beneficial. To help highlight a few sessions that stood out to us, as a sales organization and lead generation-focused consultancy, we have compiled 5 sessions that we are looking forward to at this Dreamforce 2017.
(featuring yours truly, Kadence)
Wednesday, Nov 8, 3 PM San Francisco Marriott Marquis Hotel, Golden Gate – Expedition Theater
If you are struggling with creating and delivering timely accurate quotes, and experiencing delays in closing a deal due to a customer signature, then this session is a must. This session features a case study of how BNP media was able to efficiently improve their closing process by using Salesforce CPQ and eSignLive, along with Kadence Collective to quickly deliver accurate quotes and ensure that contracts are safely signed in an timely process.
Tuesday, Nov 7, 2 PM San Francisco Marriott Marquis Hotel, Yerba Buena Salon 8
Leads are a crucial aspect of any business. Driving enough leads allows your sales team to be able to close enough deals and reach monthly revenue goals. This session features Salesforce’s digital marketers, explaining 13 tips to immediately start driving more leads, including SEO, social media, paid search, and site optimization.
(By the way, do you know how many leads you need to reach your goals? Find out by using our free lead goal calculator)
Wednesday, Nov 8, 1 PM San Francisco Marriott Marquis Hotel, Foothill G1-G2
With constrained budgets, Small and Medium Sized businesses can find it difficult to cost-effectively market & sell, service and retain. This Q&A session includes Mike Wolff, SVP, Commercial Sales, at Salesforce, Adrian Rosenkranz, Head of SMB Marketing at Salesforce, Peri McDonald, Regional Vice President, Customer Success at Salesforce and Fred Shilmover, co-founder and CEO of InsightSquared, who will discuss their go-to-market strategies in SMB segment, lessons from their experience, and how they measure success.
Monday, Nov 6, 1 PM San Francisco Marriott Marquis Hotel, Foothill F
A few weeks ago, we wrote a blog post how to use AI to improve sales efficiency. Artificial Intelligence is hugely disrupting sales, and this session will focus on how companies can use AI to change how they sell business products and services by analyzing information about current and prospective customers to predicting which accounts are in need of renewal.
Monday, Nov 6, 2 PM Moscone South, Campground: Small and Medium Business Workshops
If you are in the beginning stages of implementing Salesforce. This hands on workshop will explain how Small businesses can optimize the customer’s buying experience and increase growth by streamlining customer follow-ups, improving forecast accuracy, and defining key business metrics.
These 5 sessions are only a small preview of what you can expect at Dreamforce – here is the complete list of sessions available. We hope you can make it to Kadence Collective’s session, and be sure to add it to your agenda here! Which other sessions are you looking forward to? We’d love to know in the comments below. And if you’d like to meet up to talk about implementing Salesforce/Pardot as well as lead generation/lead nurture marketing programs – Tweet us, and we’ll find you!