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5 Ways to Improve Business Efficiency to Fit in the “New Normal”

We’ve all been navigating through this year’s ups and downs with the big “C” and “P” word. *cough cough* Coronavirus & Pandemic *cough cough*. While it hasn’t been easy, our team has found ways to navigate to fit in the “new normal”. We’re sharing some of those with you today as well as some helpful resources to help your business gain your footing. 

Embrace Digital Transformation

Digital Transformation is the adoption of digital technology to transform services or businesses, through replacing non-digital or manual processes with digital processes or replacing older digital technology with newer digital technology. There are tons of benefits to this in a time where in-person communication and collaboration is limited. The pandemic brought to light outdated systems that needed to be updated for us and lots of others.

Digital transformation is a foundation of our business as the implementation of any Salesforce product can truly impact any business. We offer launch packages for Salesforce products that help businesses implement and adopt new technology. 

Here are some resources to get you started:

Adopt New Ways to Communicate

We’ve made the transition from communicating as a team from Skype to Slack. We love Slack because you can have various channels to handle various matters. It helps us feel connected and can keep the team informed on important updates. We’ve also created an ongoing Zoom call called “Water Cooler Conversations” so that we can collaborate or converse virtually throughout the day. This has helped us navigate the missing connection of not being in an office altogether. 

On top of this, it’s important to connect with our clients so we’ve been finding ways to stay connected with them to make sure they feel supported. It’s important to find technology that can help support you and your business to keep communication alive.

Here are some resources to get you started:

Focus on the Customer Experience

Like we mentioned above, staying in tune with our customers and their needs has been a priority for us. The pandemic has changed the landscape of customer experience and how to approach it. This includes communication and providing services to your customers. We’ve helped our clients implement new processes or ways to elevate their customer experience. With any implementation of a Salesforce product, we’re able to help our customers streamline their processes. We see this especially with implementations of Sales Cloud, Service Cloud, and Communities. 

Here are some resources to get you started:

Risk Management

With the transition to working from home and moving everything to digital, that can come with its own challenges. It’s important to ensure you have things in place to combat cybersecurity and to provide support to your employees.

Here are some resources to get you started:

Revisit Your Marketing Strategy

How you position and market yourself to the world is crucial during this time. It’s important to revisit your marketing strategy to ensure proper messaging to the people you want to be communicating to. 

Here are some resources to get you started:

How has your business changed over the last couple of months? What trends have you noticed? Tweet at us @hirekadence with your response. If you’re finding yourself having trouble navigating this landscape, feel free to contact us.

About Rob Martinez
Rob is the Founder and CEO at Kadence Collective. He is dedicated to helping businesses improve their sales processes, creating efficiencies, and gaining insights into their data to make more educated, actionable business decisions.
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