When to Use Salesforce Web-to-Lead or Pardot Forms

A common question our clients ask us is whether to use Salesforce Web-to-Lead or Pardot forms on their websites. The answer is… both, and it depends. While that doesn’t seem immediately helpful, there is not a one-size-fits-all answer.  We’ve compiled everything you need to know about when and why to use each form option in…

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evaluating marketing automation platforms
Evaluating Marketing Automation Platforms

It’s that time of year – Q1 budget planning! If evaluating marketing automation platforms is on your to-do list, here’s everything you need to know. If you’re reading this blog post, you’ve likely heard the term “marketing automation”. 67% of marketing leaders currently use an automation platform, and 21% say they plan to in the…

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The Anatomy of a Great Landing Page

Tips to Help You Stick The Landing on your Landing Pages A great landing page is a staple in any lead generation strategy. A landing page is a simple web page that is used to deliver valuable information and collect quality leads, in hopes that they will potentially be nurtured into customers. A strong landing…

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2018 Customer Experience Trends
Let’s Talk About Customer Experience & Marketing Trends for 2018

Goodbye 2017, here are four customer experience & marketing trends on our watch for 2018… As the year comes to a close, departments across organizations are assessing the past year and planning for next. The marketing space in particular is bombarded with numerous reports and predictions and trends for 2018. One thing we have found…

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Get More Leads from Your Website
How to Get More Leads from Your Website Visitors – Part 1

After spending time, resources, and budget creating a website that perfectly describes your business’s brand and voice, you might be wondering why it’s not generating enough leads, or if the leads that your website is generating align with your business goals. By implementing Google Analytics on your website, you can discover useful data such as…

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How to Bring Your Email Marketing Strategy Back to Life

No tricks here, we’re treating you to 5 tips to improve your email marketing strategy… You may have heard that email marketing strategy is dead, but according to recent statistics, it is becoming even more of a staple in a great digital marketing strategy, and is producing positive ROI for many businesses. Maybe you’ve become…

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