Pardot

Differences Between Pardot Editions

Pardot is a powerful B2B Marketing Automation platform that can equip you with the tools to master any lead generation and lead nurture strategy. When we have clients looking at adding Pardot to their tech stack, they often have questions about the differences between editions and which one will suit them. Even when we onboard…

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pardot automation or process builder
Pardot Automation or Process Builder?

Why choose? Learn when to use Pardot Automation or Process Builder, and how to configure helpful Process Builder processes to strengthen marketing automation. Some use cases for Pardot Automation or Process Builder are advanced topics. If you need help, our certified Salesforce and Pardot Consultants would love to chat about bringing your ideas to life.…

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5 steps of marketing automation implementation
The 5 Key Steps of Marketing Automation Implementation

So you’ve chosen a marketing automation platform and now you need to prepare for the next step.  This is part II of our Q1 budget planning series covering how to prepare for a marketing automation implementation. This blog post at a glance: It’s great to know what the next steps of a marketing automation implementation…

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B2B Marketing Analytics
4 Pardot B2B Marketing Analytics Reporting Dashboards (and how to build them)

A version of this post was originally published on kadencedigital.com. How to Customize the Ultimate Pardot B2B Marketing Analytics Reporting Dashboards for All Your Burning Marketing Questions What are Pardot B2B Marketing Analytics reporting dashboards? As marketers, we are constantly searching for the best tools to prove campaign ROI. Today, we understand that the ROI…

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