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How to Leverage Salesforce Communities For a People-Centric Business

B2B and B2C businesses are shifting the focus to people, enabled by Salesforce Communities.

For more information on Salesforce Communities, check out all the information on Salesforce Community Cloud.

Salesforce Communities enable companies of all sizes to build beautifully branded CRM-powered portals, forums, sites, and mobile apps faster than ever before. They connect your business to your customers, partners, and more. Through Salesforce Communities, you can share information publicly, privately, and across any device. And best of all, Salesforce Communities is completely customizable. Whatever your unique need, you can build it in Salesforce Communities.

Salesforce Communities for Customer Experience

Research from Salesforce’s “State of the Connected Customer” report shows that today’s consumers and business buyers are more informed and less loyal than their predecessors. They’re looking for differentiated experiences that instill trust, and they will shop around to find them. 

A customer community allows businesses to differentiate based on best-in-class customer experience. Vibrant Salesforce Communities create collaborative partnerships with customers, providing first-hand insight into their wants and needs. At the same time, communities elevate the level of accountability that departments and individual employees have regarding the quality of customer service and experience.

The more direct business access that you can give your customers and prospects, the better. Salesforce Communities give your customers and prospects access to the information and people they need. This allows the possibility for self-service, and when preferred, direct, efficient access to customer service. 

From customer service to account self-management, your customers can find answers and pay bills all in one seamless Salesforce Communities experience.

Salesforce Communities for Partner Relationship Management

Optimizing relationships with your partners is key to driving channel sales. You can bring the same power of Salesforce’s trusted CRM to your Partner Relationship Management (PRM), making partner channels more effective and efficient. Forrester found that businesses using Salesforce Partner Communities saw an average of 195% ROI, $1.3 million Net Present Value, and a 50% reduction in the cost of subsequent project development.

Salesforce Communities allow you the space to create a complete channel management solution for you and your partners with a dynamic PRM site. Your partners can have a secure environment to onboard, learn more about your products and processes, access sales materials and create co-branded content, and co-manage leads and deals. Dashboards and reporting functionality add transparent lead and opportunity tracking, so you and your partners can understand the data behind winning more deals.

How you structure your unique partner community is completely up to you. Any way you slice it, all of the Salesforce Communities functionality helps you build stronger partner relationships and better lines of communication, leading you to more revenue!

How to Get Started

These are just a few of the many Salesforce Communities use cases that Kadence helps develop. If you can dream it, you can build it in Salesforce – and we’re here to make your Salesforce dreams come true!

You can find more info on Salesforce Communities pricing, features, and what solution(s) are the best for your business here. Feel free to contact us if you have any questions. 

About Ryan Rodriguez
Ryan leads the sales team at Kadence to help companies employ technology that overcomes business challenges and achieves their objectives.
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