If they don’t receive a ‘Welcome’ email, did they even subscribe? It’s okay to tell ‘em how you feel! Let new subscribers know how grateful you are they took the time to subscribe and prevent them from opting out by leveraging marketing automation in Marketing Cloud.
Improve your customer experience by creating an effective and engaging welcome by introducing yourself and your brand, saying thank you, and setting expectations about content, quality, and cadence of communication.
Feel like they deserve a little extra? A new subscriber discount code is always a nice touch!